It started with Poppy.

We'd talked about getting a dog for years. Different countries, different backgrounds — one thing we always agreed on. In October 2025, Poppy came home and changed everything.

Suddenly the mornings had a reason. The long routes made sense. Strangers stopped us on the street and became familiar faces. We realised dog people are their own kind — warm, a little obsessed, and immediately recognisable to each other.

Dog people deserve their own thing.

Fetch Club came from that feeling. The idea that people who love their dogs this much deserve a brand that gets it. Not just the cute parts — the cancelled plans, the dog hair on everything, the way your whole day reorganises itself around a walk.

We make clothing and accessories for dogs and their people. Oversized tees, hoodies, bandanas — and matching sets, because if your tee says "my dog said no" your dog should too.